About Us

At NIY’s collection, I’m honoring the legacy of my beloved mother Niyeen Williams by offering fashion that empowers and transforms. Our mission is to provide stylish, high-quality wear that makes you feel unstoppable, whether you’re stepping out for the day or reinventing your look. I want every piece to inspire self-expression and bestow confidence. Just as my mother taught me, I want to give that to everyone so YOU can reinvent yourself with every outfit.